How can you find out whether a person is planning to buy when they carry out a search online?
Use this Commercial Intention Tool to see if people have an intention of buying when they search for your specific keywords.
If you are selling info-products, then forget it – the tool will almost always tell you there is no commercial intention! Even successful info-product websites’ conversion rates are usually under 5%. So to Microsoft, who run the Commercial Intention tool, that is a huge probability of Non-commercial intention.
But the tool is great for telling whether searchers of physical products are likely to buy.
And it could surprise you too. You might think it’s obvious whether people are buying certain products, but there are plenty of physical products out there that people want free information about, but prefer to actually purchase from the high street or shopping mall, so don’t waste your time building sites promoting stuff that won’t sell.
To your success
UPDATE: The Commercial Intention Tool has since been called the “Microsoft Advertising Intelligence” tool. THIS is how it used to look.
